Always Be Closing
About Roy Tomeij
Roy is co-founder of AppSignal, an error tracking and performance monitoring tool for Ruby on Rails apps. He has over 10 years of entrepreneurial experience and is currently also involved with 80beans, SliceCraft and various start-ups as co-founder, investor or front-end architect.
Whether you want it or not, you're the constant victim of neuro-marketing. Understand the unconscious reasons for your online actions, and how to apply psychology-meets-UX to your own apps.
I assume there are a lot of attendees who work on their own startups, have to advice on UX or are just interested in the human mind. Is it a Ruby talk? No. Is it interesting to web developers and humans in general? Definitely!